The Power of M: Celebrating 50 Years

Now open at The Ultimate Driving Museum

The BMW CCA Foundation’s newest exhibit, “The Power of M: Celebrating 50 Years,” is now open to the public! You’re invited to come and be one of the first to see an exceptional collection of BMW M cars—plus the first M motorcycle!—celebrating 50 years of BMW M.

You will not want to miss this exhibit, a collection 50 years in the making. On display are 25 unique cars including the 1972 3.0CSL Batmobile and a 3.0CSL race car, an M1 Procar, E36 M3 LTW, E30 M3 DTM, plus many newer M cars. We also have the first-ever M motorcycle from BMW Motorrad, the M1000 RR.

Our exhibits are car-enthusiast-friendly. We encourage you to photograph the cars and post them on your favorite social-media sites. Don’t forget to tag us with the hashtags #TheUltimateDrivingMuseum and #ThePowerofM. We want to share your enthusiasm for BMW M cars and motorcycles with all of your friends!

“The Power of M: Celebrating 50 Years” will be open from May 16 through January 2023. Museum hours are 9:00 a.m. to 5:00 p.m. Monday through Friday and 10:00 a.m. to 4:00 p.m. on Saturdays. The last guest admittance is one hour before closing.

As always, our museum gift shop will have a wide variety of unique “Power of M” exhibition books, posters, and merchandise to feed your BMW obsession.

“The Power of M: Celebrating 50 Years” is presented by the Tire Rack and generously supported by Continental Tires, BMW Value Service, BMW M Performance Parts, FCP Euro, Liqui Moly, Century BMW, the Werk Shop, Coco Mats, BMW of North America Product Communications and Heritage, the BMW Performance Center, Hagerty, and Enthusiast Auto Group (EAG).

This special exhibit is held in loving memory of our dear M patron and friend Eric Keller, principal of Enthusiast Auto Group (EAG) of Cincinnati, Ohio. Keller always fanned the flames for M passion by brokering exceptional M cars for many of us. Come sign his commemorative banner, to be put into the museum collection; it will honor his memory as well as warming the hearts of his family.

190 Manatee Court, Greer, SC


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